WHAT IS ORGANIC SEO

INTRODUCTION, WHAT IS ORGANIC SEO

Search Engine Optimization is the process of using methods to boost ranking or frequency of a website in returned results by a search engine. The goal is to increase the volume of qualified traffic to your site. The two popular methods of SEO are organic and non-organic.

We need to understand google to better understand SEO. What applies to Google it’s pretty much applying for other Search Engines as well.

A website without SEO it’s like TV commercial without broadcasts.

WHAT IS ORGANIC SEO? Organic SEO is the process to optimized your website to appear naturally high in Search Engine (as oppose to pay to appear in search results). SEO uses keywords to help search engines such as Google and other search engines to find your new business website on the internet.

Now it’s getting clear why do we actually need good Organic SEO. You can have the best Website without traffic or sale (definitely, you need to work on your SEO). We saw many box-up Website with good SEO and they have traffic and sale. The best solution is to have both good SEO with great design and definitely good UI and UX.

Basic steps for SEO
On-site Optimization – Things done on your Website what’s make it user or search friendly.
Off-Site Optimization – Things whats need to be done off site like link building, social media and more.

What is SERP – its stand for Search Engine Page Results.


ONSITE OPTIMIZATION

Before we get started, one thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to show a lot of keywords onto your pages, but that is not the goal. In fact, Google has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those.
If you’re not sure what keywords to use, try entering some preliminary ideas on Google’s AdWords Keyword Tool to get suggestions. Or, if you really want to get into the keyword research process.

1. TITLE TAG

The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.

2. META DESCRIPTION

The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.

3. INTERNAL LINKS

Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content. As an example, this blog post utilizes internal links.

4. HEADER TAG

This blog post utilizes three different levels of HTML header tags that help break the content into sections as well as let search engines know more about what each section of content is about. The <H1></H1> tags surround the post title – there should only be one set of <H1></H1> tags per page. The <H2></H2> and <H3></H3> tags surround subheadings on the page – there can be multiple instances of both. Using header tags helps both readers and search engines break up your content into digestible sections.

5. IMAGE NAME and ALT TAGS

If you use images on your website, you should think of good keywords for both the image name and the alt tag. On the first image within the post, we use <img src=”on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” /> as the goal is to optimize it for the keywords on-site search optimization. This helps search engines find good images for their image search based on the keywords specified.

6. CONTENT

If you keep up with the latest online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
The key to pleasing both search engines and visitors is to have quality content on our website. Quality content can include a variety of things including, but not limited to, the following.
•    Blog Posts
•    Industry Articles
•    Tutorials
•    Info-graphics
•    Videos
•    Podcasts
Creating quality content for your website can be a huge investment, but it is worth it. Search engines will love it, and visitors will love it so much that they will share it on social media, leading to even more visitors. You can start out by simply creating blog posts on your website, and as your audience grows, you can expand your content inventory to additional types of media.

7. SOCIAL MEDIA ON SITE

Connecting social media and your Website. Considering that we are talking about Google as a leader in SERP we would like you to think about G+ as a major leader in SERP. Here are few reasons for this, we know all your friends are on Facebook or Twitter etc.. but what will drive your online business is Google. To establish good Ranking in Google you will need to build up your G+ reputation. Think about it from the logical perspective, google algorithms are getting so sophisticated and G+ is part of it. G+ will definitely help you to boost your Website Ranking. You will not find many people talk about it, we will give our best to describe it in details why and how to use G+ account.


OFF-SITE OPTIMIZATION

1. LINK BUILDING

Link building is probably one of the most talked about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to.

So how do you get links? There are lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
A     Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
B     White-hat – This basically stands for good, quality link building (the kind you should strive for).
C     Black-hat – This stands for spam, low-quality link building (the kind you should avoid).

Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building are such popular services.

2. OFF-SITE SOCIAL MEDIA

Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. Personalized search results based on who are our friends also Google is tracking more your personal Search etc. Try to make a simple test:
1. log into Google and do some basic search.
2. log out from Google account and search for same results.
You will notice the difference, it’s not just based on local SEO it’s even more adjusted for your personal needs.

3. SEARCH ENGINE SUBMISSION

Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

4.BUSINESS REVIEWS

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

5.LOCAL LISTINGS & YELLOW PAGES

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

6.ARTICLE SUBMISSION

Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it’s usually a slower process).

7. VIDEO PROMOTIONS

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public on YouTube, Metacafe, Dailymotion, etc.

8. ANSWERS

Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)

CONCLUSION

For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead, invest in creating relevant and useful content.

Dante Art
Digital marketing and professional web design company in Calgary
If you need assistance for Organic SEO please contact us.